If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

When using Smart Shopping campaigns with Maximize Conversion Value, the primary goal is to achieve the highest possible conversion value for your budget. To further refine this and ensure profitability, you should pair it with Target Return On Ad Spend (tROAS). tROAS allows you to set a specific return on ad spend goal, guiding the system to optimize bids not just for value, but for value relative to your ad spend. Enhanced CPC and Manual Max CPC are not suitable as they are manual or semi-manual bidding strategies that don't align with the automated, value-driven nature of Smart Shopping campaigns and Maximize Conversion Value. Maximize Clicks focuses on volume rather than value, which contradicts the objective of Maximize Conversion Value.