How do Google Ads and Google Merchant Center interact with each other?

Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.

Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.

Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How do Google Ads and Google Merchant Center interact with each other?


Explanation: The correct answer is **Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign**. This interaction between Google Ads and Google Merchant Center is crucial for setting up and running effective Shopping campaigns. Google Merchant Center acts as the repository for the advertiser's product data, housing information such as product titles, descriptions, prices, and availability. Through feeds uploaded to Merchant Center, this inventory data is made available to Google Ads for use in Shopping campaigns. Google Ads then utilizes this product data to create and display relevant ads to users based on their search queries, leveraging attributes like product titles, descriptions, and images to match user intent with available products. This seamless data transfer from Merchant Center to Google Ads enables advertisers to efficiently set up and manage their Shopping campaigns, ensuring that the most accurate and up-to-date product information is used to reach potential customers effectively.
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