If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

Add negative keywords in the campaign

Add negative keywords in Merchant Center

Add negative keywords in the product feed

Add negative keywords in the ad


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?


Explanation: To resolve the issue of Standard Shopping ads appearing when they're not desired, the most effective solution is to **add negative keywords in the campaign**. Negative keywords allow advertisers to specify terms for which they do not want their ads to show. By adding relevant negative keywords to the campaign settings, advertisers can prevent their ads from appearing in search results that are not closely related to their products or target audience. This approach ensures that ad spend is focused on reaching the most relevant and qualified users, improving the overall effectiveness and performance of the advertising campaign. Additionally, negative keywords added at the campaign level provide more flexibility and control over ad visibility compared to other options like adding them in Merchant Center or the product feed, as they apply directly to the specific campaign's targeting parameters. Therefore, incorporating negative keywords at the campaign level is the recommended strategy for resolving the problem of unwanted ad displays in Standard Shopping campaigns.
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