Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions' performance?

Focusing account structure on business goals rather than channel silos is a best practice because AI-powered solutions perform best with a holistic view of your objectives. This allows the AI to optimize across various channels and ad formats to achieve your overarching business goals, such as maximizing conversions or return on ad spend. Creating many campaigns can dilute data signals and make it harder for AI to learn effectively. Designing campaigns around manual optimization levers limits the AI's ability to explore and discover new optimization opportunities. Segmenting by device and match type is often unnecessary with AI-powered solutions, as the AI can dynamically adjust bids and creatives based on real-time signals, making such granular manual segmentation less impactful and potentially restrictive.