When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

Viewable cost per impression (CPM)

Target return on ad spend (tROAS)

Maximize conversion value

Enhanced cost-per-click (eCPC)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?


Explanation: When utilizing Smart Shopping campaigns across various Google platforms such as YouTube, Google Search, and Google Images, one of the key benefits gained is the ability to leverage **Target return on ad spend (tROAS)**. This feature allows advertisers to set a specific target for the return on investment they wish to achieve from their ad spend. Smart Shopping campaigns utilize advanced machine learning algorithms to optimize bidding and ad placement dynamically across different platforms, aiming to maximize the return on ad spend based on the specified target. By setting a tROAS goal, advertisers can ensure that their campaigns prioritize reaching users who are more likely to generate revenue, thereby maximizing the overall return on advertising investment. This approach aligns with the goals of many businesses, as it focuses on driving meaningful outcomes, such as sales or revenue, rather than simply maximizing clicks or impressions. Therefore, leveraging tROAS within Smart Shopping campaigns enables advertisers to achieve more efficient and effective advertising outcomes across multiple Google platforms.
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