You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes

Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products

Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?


Explanation: The technique that could help the client achieve granular reporting based on product category and gender is to **create a campaign by product category and gender, and use product groups**. This approach allows for precise segmentation of products based on both category and gender, facilitating more targeted reporting and optimization. By creating separate campaigns for each combination of product category and gender, advertisers can effectively track performance metrics such as clicks, impressions, and conversions at a granular level. Within each campaign, utilizing product groups further refines the segmentation, enabling advertisers to analyze the performance of specific product types within each category and gender segment. This level of granularity provides valuable insights into the effectiveness of different product categories and gender targeting strategies, empowering the client to make informed decisions to optimize campaign performance and maximize ROI. Therefore, adopting this technique ensures that the client can achieve the desired level of granularity in their reporting and effectively track performance by product category and gender.
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