You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes

Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products

Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

---

---

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

---

Explanation: You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

Explanation: The technique that could help the client achieve granular reporting based on product category and gender is to **create a campaign by product category and gender, and use product groups**. This approach allows for precise segmentation of products based on both category and gender, facilitating more targeted reporting and optimization. By creating separate campaigns for each combination of product category and gender, advertisers can effectively track performance metrics such as clicks, impressions, and conversions at a granular level. Within each campaign, utilizing product groups further refines the segmentation, enabling advertisers to analyze the performance of specific product types within each category and gender segment. This level of granularity provides valuable insights into the effectiveness of different product categories and gender targeting strategies, empowering the client to make informed decisions to optimize campaign performance and maximize ROI. Therefore, adopting this technique ensures that the client can achieve the desired level of granularity in their reporting and effectively track performance by product category and gender.

---

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides

• Special Bundle Offer Google_Ads_Roll
• Special Bundle Offer HubSpot_Exams_Roll
• Special Bundle Offer Google_SkillShop_Roll
• Special Bundle Offer Marketing_Platforms_Roll

---