You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?

Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.

Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?


Explanation: The correct answer is **'Shopping Ads use product attributes to show ads on relevant searches to increase conversion.'** Unlike traditional text-based ads used in Search campaigns, Shopping Ads leverage product data and attributes to display visually rich ads featuring images, prices, and other essential product information. By utilizing product attributes such as title, description, brand, and price, Shopping Ads ensure that the ads shown are highly relevant to the user's search query, increasing the likelihood of attracting qualified traffic and driving conversions. This format allows potential customers to see specific product details upfront, enabling them to make more informed purchasing decisions directly from the ad itself. Additionally, Shopping Ads often appear at the top of search results pages, providing prominent visibility to users actively searching for products, further enhancing the potential for conversion. Therefore, the primary benefit of Shopping Ads lies in their ability to use product attributes to deliver highly relevant and engaging ads that effectively drive conversion, making them a valuable tool for retailers looking to promote their products online.
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