You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?

In the context of the Google Shopping Ads certification, the primary benefit of Shopping Ads is that they use product attributes to show ads on relevant searches to increase conversion, which differentiates them from keyword-based Search ads. Instead of bidding on specific keywords, Google uses the data defined in your Merchant Center product feed—such as the title, description, and price—to determine when and where your ads are most relevant to a user's search query. This attribute-based matching ensures that shoppers see highly specific product information, including a high-quality image, before they even click, which tends to result in better-qualified leads and higher conversion rates compared to traditional text-only formats.