Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

Smart Shopping campaigns automatically use Maximize Conversion Value as their primary bid strategy. When a secondary bid strategy is needed, Target Return On Ad Spend (tROAS) is the appropriate choice because it works in conjunction with Maximize Conversion Value to optimize for a specific return on ad spend, aligning with the campaign's goal of maximizing value. Manual Max CPC and Enhanced CPC are not available bid strategies for Smart Shopping campaigns. Maximize Clicks is a different bidding strategy focused on driving traffic, not conversion value, and is therefore not suitable as a secondary strategy for a Smart Shopping campaign.