You're looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
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Correct answer: Misrepresentation of self or product.
Why this is the answer
The advertiser is violating the "Misrepresentation of self or product" policy. This policy requires that product information in ads (including images and prices) accurately reflects the product being offered on the landing page. In this scenario, the ad image shows four stools, implying a bundle or a set, while the price listed is for a single stool, and the landing page confirms only one stool is being sold. This creates a misleading expectation for the user. "Unsupported Shopping content" refers to prohibited content like counterfeit goods or dangerous products. "Usefulness" is not a specific Shopping ads policy. "Return policy" relates to the clarity and accessibility of a merchant's return policy, which isn't the issue here.
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