If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

Maximize conversions

Maximize conversion value

Target ROAS

Maximize clicks

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

Explanation: The most suitable Smart Bidding strategy for a digital marketing manager who is transitioning to a value-based bidding strategy while operating within a fixed budget would be **Maximize conversion value**. Unlike strategies such as Maximize conversions or Maximize clicks, which focus solely on driving the maximum number of conversions or clicks within the budget constraints, Maximize conversion value prioritizes the optimization of total conversion value within the set budget. By leveraging this strategy, the manager can ensure that their advertising budget is allocated towards driving the highest possible conversion value, aligning with the objectives of a value-based bidding approach. This means that the algorithm will adjust bids in real-time to maximize the value generated from conversions, allowing the manager to achieve their campaign goals efficiently while adhering to budget limitations.

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If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

Explanation: If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?

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Were do I find this certification program?

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