When should you expect to pay for a Shopping ad?

After someone buys something on the site

After someone searches for your item

After someone clicks on your ad and lands on the site

After someone views your ad without engaging


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When should you expect to pay for a Shopping ad?


Explanation: The correct answer is **'After someone clicks on your ad and lands on the site.'** In the context of Shopping ads, advertisers typically use a pay-per-click (PPC) model, meaning they only incur costs when a user interacts with their ad by clicking on it and subsequently lands on the advertiser's website. This cost-per-click (CPC) model ensures that advertisers pay for actual engagement and potential traffic generated by their ads, rather than simply for ad impressions or views. By charging advertisers based on clicks, Google aims to align the cost of advertising with the actual value delivered, as clicks indicate a level of user interest and intent that can lead to conversions or other desired actions on the advertiser's site. Therefore, advertisers should expect to pay for Shopping ads only after someone clicks on their ad and is directed to their website, making CPC the primary billing method for this ad format.
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