What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses

Enhanced cost-per-click (eCPC)

Target return on ad spend (tROAS)

Maximize conversion value

Viewable cost per impression (CPM)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses


Explanation: The correct answers are **'Enhanced cost-per-click (eCPC)'** and **'Target return on ad spend (tROAS).'** These two bidding strategies offer distinct approaches to optimizing performance and achieving campaign objectives within a Standard Shopping campaign. Enhanced cost-per-click (eCPC) allows advertisers to maximize clicks by automatically adjusting bids based on the likelihood of conversion, thereby optimizing ad placement and maximizing the potential for clicks that are more likely to lead to conversions. On the other hand, Target return on ad spend (tROAS) focuses on maximizing the return on investment (ROI) by setting a target for the desired return on ad spend and allowing the system to adjust bids dynamically to meet this goal. By leveraging these bidding strategies, advertisers can effectively tailor their approach to meet specific performance objectives, whether it's maximizing clicks or optimizing for a desired return on ad spend. Therefore, incorporating eCPC and tROAS into Standard Shopping campaigns provides advertisers with flexibility and control to achieve their advertising goals while maximizing the efficiency and effectiveness of their campaign spending.
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