You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you're trying to accomplish?

The "Sales" campaign goal is designed to drive online sales, in-app sales, phone sales, and in-store sales, directly aligning with the objective of engaging shoppers close to a purchase decision. This goal optimizes for conversions, such as purchases, which is precisely what a business wants when targeting high-intent customers. "Awareness" focuses on reaching a broad audience to build brand recognition, which is too early in the customer journey for shoppers close to a purchase. "Website traffic" aims to drive visits to a website, but doesn't specifically optimize for conversions once they arrive. "Lead" is for collecting contact information from potential customers, which is typically an earlier stage than immediate purchase intent.