Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses

Enhanced cost-per-click (eCPC)

Viewable cost per impression (CPM)

Maximize conversion value

Target return on ad spend (tROAS)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses


Explanation: The correct answers are **'Enhanced cost-per-click (eCPC)'** and **'Target return on ad spend (tROAS).'** These two bidding strategies are commonly used in Standard Shopping campaigns and offer distinct approaches to optimizing performance and achieving campaign objectives. Enhanced cost-per-click (eCPC) allows advertisers to maximize clicks by automatically adjusting bids based on the likelihood of conversion, thereby optimizing ad placement and maximizing the potential for clicks that are more likely to lead to conversions. On the other hand, Target return on ad spend (tROAS) focuses on maximizing the return on investment (ROI) by setting a target for the desired return on ad spend and allowing the system to adjust bids dynamically to meet this goal. By leveraging these bidding strategies, advertisers can effectively tailor their approach to meet specific performance objectives, whether it's maximizing clicks or optimizing for a desired return on ad spend. Therefore, incorporating eCPC and tROAS into Standard Shopping campaigns provides advertisers with flexibility and control to achieve their advertising goals while maximizing the efficiency and effectiveness of their campaign spending.
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