What benefit does a remarketing list have for a Smart Shopping campaign?

Remarketing lists are crucial for Smart Shopping campaigns because they allow the campaign's automated bidding and optimization to focus on users who have previously interacted with your website or app. This prior engagement indicates a higher level of interest and intent, making these users more likely to convert. By targeting this segment, Smart Shopping campaigns can efficiently allocate budget to re-engage warm leads, improving return on ad spend. Incorrect options: Smart Shopping campaigns do not use keywords in the traditional sense; they rely on product feeds and machine learning to match products with relevant searches. Remarketing lists track online interactions, not necessarily purchases made exclusively at a local store. While Smart Shopping can drive local store visits, remarketing lists primarily focus on re-engaging users who have shown online interest, not exclusively driving in-store traffic based on local product interest.