A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
Explanation: The recommended structure for the title in the product feed is **'Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size).'** This structure optimally presents essential information to potential customers, facilitating better understanding and engagement with the advertised product. By starting with the brand name, the title immediately establishes brand identity, fostering brand recognition and trust among consumers. Next, including the product type or category provides clarity regarding the nature of the product being advertised, ensuring that users understand what the ad is promoting. Finally, incorporating attributes such as color and size further enhances product relevance and specificity, enabling users to quickly assess whether the product meets their preferences and needs. This structured approach to titling optimizes the visibility, relevance, and appeal of the advertised jeans, increasing the likelihood of capturing user attention and driving clicks and conversions. Therefore, adopting the recommended title structure effectively supports the brand company's goal of using Shopping ads to promote their new line of jeans by presenting key product information in a clear and compelling manner.
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