A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?

The most effective title structure for apparel in a product feed is Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size) because it aligns with how users typically search for clothing and how Google’s algorithm parses relevancy. By placing the brand and category at the beginning of the title, you ensure that the most critical identifying information is visible to the shopper even if the text is truncated on mobile devices, while the inclusion of specific attributes like color and size distinguishes the item from other variants and helps match long-tail search queries. Including "availability" in the title is redundant and inefficient because Google uses a dedicated availability attribute to manage stock status, meaning that precious title character space is better utilized for descriptive keywords that directly influence click-through rates and search matching.