Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?

Target Return On Ad Spend (tROAS)

Maximize Clicks

Enhanced CPC

Manual Max CPC


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?


Explanation: For a client intending to run on Performance Max with Maximize Conversion Value as their primary bid strategy, **Target Return On Ad Spend (tROAS)** would serve as an excellent optional secondary bid strategy. Performance Max campaigns are designed to optimize for various conversion goals across Google's advertising inventory using advanced machine learning algorithms. Maximize Conversion Value bidding strategy prioritizes maximizing the total conversion value within the specified budget. Incorporating tROAS as a secondary bid strategy complements Maximize Conversion Value by providing an additional layer of control over the return on ad spend. tROAS allows advertisers to set a specific target for the return on investment they wish to achieve from their advertising campaigns, enabling them to balance the focus on both conversion volume and value. By leveraging tROAS alongside Maximize Conversion Value, advertisers can fine-tune their bidding approach to align with specific performance objectives, such as maximizing revenue or profitability. This combination empowers advertisers to optimize their campaign performance more effectively and achieve their desired business outcomes in a dynamic and competitive advertising landscape. Therefore, selecting tROAS as a secondary bid strategy enhances the effectiveness and flexibility of Performance Max campaigns, ensuring optimal results for the client's advertising investment.
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