What goal in a Performance max campaign will help you get new customers?

Customer focus

Customer acquisition

Customer retention

Customer selection


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What goal in a Performance max campaign will help you get new customers?


Explanation: In a Performance Max campaign, the goal that will help you get new customers is **Customer acquisition**. Performance Max campaigns are designed to optimize for various conversion goals across Google's advertising inventory using advanced machine learning algorithms. Customer acquisition focuses on attracting and acquiring new customers to the business, which is essential for growth and expansion. By selecting the customer acquisition goal within a Performance Max campaign, advertisers signal to Google's algorithms that their primary objective is to reach and engage with potential customers who have not previously interacted with their brand. This goal aligns with the overarching strategy of expanding the customer base and increasing market share by targeting users who are likely to convert into new customers. Therefore, opting for the customer acquisition goal in a Performance Max campaign enables advertisers to leverage Google's powerful optimization capabilities to drive new customer acquisition efficiently and effectively, ultimately contributing to the overall success and growth of the business.

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