What goal in a Performance max campaign will help you get new customers?

Performance Max campaigns utilize the Customer Acquisition goal to specifically prioritize finding and converting individuals who have not previously interacted with your business, allowing you to optimize your bidding strategy toward this high-value segment. By selecting this goal, the campaign's machine learning algorithms focus on identifying new leads rather than simply re-engaging existing audiences, which is essential for scaling your brand's reach and growing your overall market share. This specialized optimization ensures that your budget is efficiently directed toward users with the highest potential to become first-time buyers, effectively expanding your customer base across all of Google’s advertising platforms.