What configuration do you need before you can launch a Performance Max campaign?

Enable enhanced conversions

Product feed in Merchant Center

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Explanation: What configuration do you need before you can launch a Performance Max campaign?


Explanation: Before launching a Performance Max campaign, the essential configuration required is having a **Product feed in Merchant Center**. Performance Max campaigns leverage Google's machine learning algorithms to optimize for various conversion goals across Google's advertising inventory. However, to effectively showcase products and services in these campaigns, advertisers must have a comprehensive product feed uploaded and maintained in Google Merchant Center. The product feed contains essential information about the products or services offered, such as titles, descriptions, images, prices, and availability. This feed serves as the foundation for displaying ads across Google's platforms and ensures that the campaign's optimization algorithms have accurate and up-to-date information to work with. Without a product feed in Merchant Center, advertisers would not be able to launch a Performance Max campaign successfully, as the campaign relies heavily on product data to deliver relevant and engaging ads to potential customers. Therefore, having a product feed in Merchant Center is a prerequisite for launching a Performance Max campaign and is crucial for achieving optimal campaign performance and driving desired business outcomes.
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