What are two features of a Standard Shopping campaign? Choose two.

Standard Shopping campaigns are characterized by their flexibility and manual oversight, as Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups, allowing advertisers to dictate exactly how much they are willing to pay for specific segments of their inventory. While they offer this high level of manual granularity, they are not strictly limited to manual inputs; Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids, providing a middle ground where machine learning can handle bid adjustments while the advertiser retains control over channel placement and campaign structure. This distinguishes them from Performance Max campaigns, which automate the entire cross-platform experience, whereas Standard Shopping focuses primarily on the Search and Shopping tabs with a blend of user-defined constraints and optional smart optimization.