Which configuration must you configure before launching a Performance Max campaign?

Assets

Enable enhanced conversions

Product feed in Merchant Center

Keywords


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which configuration must you configure before launching a Performance Max campaign?


Explanation: Before launching a Performance Max campaign, the necessary configuration to be set up is a **Product feed in Merchant Center**, as correctly identified in the answer. A product feed contains essential information about the products or services offered by a retailer, including titles, descriptions, images, prices, and availability. This product data is crucial for Performance Max campaigns to dynamically optimize and showcase relevant ads across Google's advertising platforms. Without a product feed uploaded and maintained in Merchant Center, advertisers would not have the necessary product information for the campaign to effectively promote their offerings. Therefore, ensuring that a product feed is configured in Merchant Center is a prerequisite for launching a Performance Max campaign, enabling advertisers to leverage the campaign's advanced optimization capabilities to drive optimal performance and achieve their advertising goals effectively.

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