How are Shopping ads created?

Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center.

Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads.

Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center.

Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How are Shopping ads created?


Explanation: Shopping ads are created based on **product information in Merchant Center and the bid set in Google Ads**, as correctly identified in the answer. When a user conducts a search query relevant to a product, Google's system selects and displays relevant Shopping ads based on the product data provided by advertisers in Merchant Center and the bid amount specified in Google Ads. The product information includes details such as product titles, descriptions, images, prices, and availability, which are uploaded and maintained by advertisers in their Merchant Center accounts. The bid set in Google Ads determines the maximum amount an advertiser is willing to pay for a click on their ad. By combining product information from Merchant Center with bidding data from Google Ads, Google's system ensures that relevant and high-quality ads are displayed to users, thereby maximizing the likelihood of driving clicks and conversions for advertisers. Therefore, understanding how Shopping ads are created based on product information and bidding settings is crucial for advertisers to effectively promote their products and reach potential customers on Google's platforms.
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