What are two features of a Standard Shopping campaign? Choose two.

Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.

Standard Shopping campaigns give you more control by letting you create and edit an ad format.

Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.

Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two features of a Standard Shopping campaign? Choose two.


Explanation: Two features of a Standard Shopping campaign include **automated bidding to optimize campaign performance and bids** and **manually setting up your campaign, bidding, and product groups**, as correctly identified in the answer. With automated bidding, advertisers can leverage Google's machine learning algorithms to optimize bidding strategies dynamically based on various factors such as user behavior, device, location, and time of day. This automation streamlines the bidding process and helps advertisers achieve their campaign goals more efficiently. Additionally, Standard Shopping campaigns provide advertisers with the flexibility and control to manually set up their campaign structure, bidding strategy, and product groups according to their specific business objectives and preferences. This manual control allows advertisers to tailor their campaigns to target specific audiences, products, or performance metrics, providing them with greater customization and optimization opportunities. Therefore, understanding the features of automated bidding and manual campaign setup in Standard Shopping campaigns is essential for advertisers looking to effectively manage and optimize their advertising efforts on Google's platforms.
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