Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
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Correct answer: Responsive Display Ads, Gmail Ads.
Why this is the answer
Performance Max campaigns are designed to serve across the entire Google Network, which is why they include Responsive Display Ads and Gmail Ads, formats that are not available in a Standard Shopping campaign. While Standard Shopping is primarily restricted to the Search and Shopping tabs using Product Shopping Ads, Performance Max uses its AI-driven engine to dynamically generate Responsive Display Ads from your uploaded assets to reach users on millions of websites and apps. Similarly, it integrates Gmail Ads to engage potential customers directly within their inboxes, providing a cross-channel reach that combines visual product data with broad-spectrum placements to maximize conversion opportunities beyond traditional search results.
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