If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

Target Return On Ad Spend (tROAS)

Maximize Clicks

Manual Max CPC

Enhanced CPC


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?


Explanation: If advising a client who seeks to run on Performance Max with Maximize Conversion Value as their bid strategy, the recommended optional secondary bid strategy would be **Target Return On Ad Spend (tROAS)**, as correctly identified in the answer. Maximize Conversion Value bid strategy focuses on optimizing towards maximizing the conversion value within a specified budget. Pairing this with tROAS allows advertisers to further refine their bidding approach by targeting a specific return on ad spend. tROAS automatically adjusts bids to maximize the conversion value while aiming for the desired return on ad spend. This strategy is particularly beneficial for advertisers who prioritize achieving a specific return on their advertising investment, allowing them to allocate their budget more effectively and achieve their desired performance goals. Therefore, advising the client to use tROAS as an optional secondary bid strategy complements their primary bid strategy of Maximize Conversion Value, enhancing the overall effectiveness and efficiency of their Performance Max campaign.

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