If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

When using Maximize Conversion Value as the primary bid strategy in Performance Max, the most appropriate optional secondary bid strategy is Target Return On Ad Spend (tROAS). This combination allows the system to optimize for the highest possible conversion value while also aiming to achieve a specific return on ad spend, providing more control over profitability. Maximize Clicks focuses on driving traffic, not value or profitability. Manual Max CPC requires manual bidding, which contradicts the automated nature of Performance Max and Maximize Conversion Value. Enhanced CPC is a semi-automated strategy that adjusts manual bids, but it doesn't align with the value-based optimization goal of Maximize Conversion Value as effectively as tROAS.