You own a small business that sells baseball caps. You're set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel manually.

Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Budget is allocated across channels according to performance. There's no need to create a separate campaign for each channel.

Budget is allocated manually by campaign, so you'll need to create a separate campaign channel and separate campaign for budget.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?


Explanation: In a Performance Max campaign with a set budget, the system allocates the budget across channels according to performance, as correctly identified in the answer. Performance Max campaigns leverage advanced artificial intelligence (AI) algorithms to optimize towards a retailer's business goals across Google's suite of ad networks, including Search, Display, YouTube, Gmail, and more. With a set budget, the system dynamically allocates the budget across these channels based on real-time performance signals and user behavior. This automated budget allocation ensures that advertising spend is directed towards the most effective channels and audiences, maximizing the campaign's reach, visibility, and impact. Importantly, advertisers do not need to create separate campaigns for each channel, as the system manages the budget allocation across channels seamlessly. By automatically optimizing budget allocation according to performance, Performance Max campaigns enable advertisers to achieve their desired campaign objectives more efficiently and effectively, ultimately driving better results and return on investment (ROI). Therefore, understanding the automated budget allocation based on performance underscores the effectiveness and value of Performance Max campaigns in optimizing advertising performance and driving business outcomes across Google's advertising ecosystem.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides