What are two ways your shoppers can check out when purchasing an item? Choose two.

Google Shopping ads are designed to drive transactions through both digital and physical retail channels, which is why the two primary ways shoppers can complete a purchase are to checkout on your website or checkout in your local store. When a user interacts with a standard Shopping ad or a Performance Max campaign, they are typically directed to the merchant's e-commerce landing page to complete a secure online transaction. Conversely, through Local Inventory Ads (LIAs), Google enables a "multichannel" journey by showing shoppers that an item is available nearby, encouraging them to visit the physical storefront to checkout in your local store in person. These two options represent the core fulfillment models supported by Google Merchant Center, allowing retailers to capture demand regardless of whether the customer prefers the convenience of home delivery or the immediacy of a local pickup.