You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?

The primary benefit of using Performance Max in this scenario is reach, as the campaign type is specifically designed to unify Google’s diverse advertising channels—including Search, Images, YouTube, Maps, and Discover—into a single automated campaign. By moving beyond a single network, Performance Max allows advertisers to connect with customers at every stage of their journey across all of Google's platforms, leveraging machine learning to find new conversion opportunities that might be missed by more siloed campaign types. While elements like auctions and product data are part of the process, the unique value proposition highlighted here is the ability to scale your presence and access a much broader audience through comprehensive cross-channel placement.