How are Shopping ads created?

Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center.

Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads.

Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center.

Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How are Shopping ads created?


Explanation: Shopping ads are created based on **product information in Merchant Center and the bid set in Google Ads**, as correctly identified in the answer. When a user searches for a product or service relevant to a merchant's offerings, Google's system dynamically selects and displays relevant Shopping ads based on the product data provided in the Merchant Center feed. This product information includes details such as product titles, descriptions, prices, and images, which are uploaded and managed by merchants in their Merchant Center accounts. Additionally, the bid set in Google Ads determines the advertiser's willingness to pay for each click on their Shopping ad. By combining the product data from Merchant Center with the bidding strategy set in Google Ads, Google's system ensures that the most relevant and competitive Shopping ads are displayed to users, enhancing the likelihood of clicks and conversions for advertisers. Therefore, understanding how Shopping ads are created underscores the importance of optimizing product data and bidding strategies to maximize the effectiveness and performance of Shopping campaigns in reaching potential customers and driving sales.
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