You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
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Correct answer: Misrepresentation of self or product.
Why this is the answer
The advertiser is in violation of the Misrepresentation of self or product policy because they are providing inaccurate or misleading information regarding the actual cost and quantity of the item being sold. Google's Shopping policies require that the price listed in the ad must match the price on the landing page for the specific unit being advertised; by showing the price for a single chair while forcing a purchase of a set of six, the retailer is creating a deceptive experience that masks the true total cost to the consumer. This policy is designed to maintain user trust by ensuring that shoppers have a clear and honest understanding of what they are purchasing and exactly how much they will be charged before they commit to a transaction.
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