What are two features of a Standard Shopping campaign? Choose two.

It lets you set up campaign, bidding, and product groups manually.

It lets you create and edit an ad format.

It lets you optimize goals based on real-time signals across all Google platforms.

It allows for automated bidding to optimize campaign performance and bids.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two features of a Standard Shopping campaign? Choose two.


Explanation: The correct answers are: '**It lets you set up campaign, bidding, and product groups manually**' and '**It allows for automated bidding to optimize campaign performance and bids**.' Standard Shopping campaigns offer these two essential features. Firstly, they allow advertisers to have manual control over campaign setup, bidding strategies, and product grouping. This manual control is valuable for businesses that have specific campaign structures or bidding preferences they want to implement. Secondly, Standard Shopping campaigns support automated bidding, enabling advertisers to optimize campaign performance and bids automatically. Automated bidding leverages machine learning algorithms to adjust bids in real-time based on various factors such as user behavior, device, location, and time of day, maximizing the effectiveness of ad spend. These features give advertisers flexibility and control over their campaigns while also harnessing the power of automation to drive optimal results in Google Ads.
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