What's an example of an omnichannel goal?

Wanting to improve online sales by driving consumer to the website to make a purchase

Setting the goal of doubling in-store sales by Q4

Raising awareness of a new iced coffee drink across Google platforms

Promoting a 25% off discount for people who purchase online but pick up in a physical store


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s an example of an omnichannel goal?


Explanation: The correct answer is **'Promoting a 25% off discount for people who purchase online but pick up in a physical store.'** This scenario represents an omnichannel goal, which aims to seamlessly integrate online and offline channels to enhance the overall customer experience and drive sales across multiple touchpoints. By offering a discount for online purchases with an option for in-store pickup, the retailer encourages customers to engage with both online and physical channels, blurring the boundaries between online and offline shopping. This approach leverages the convenience of online shopping while also leveraging the benefits of physical stores, such as immediate product availability and potential additional purchases during pickup. By promoting such an offer, the retailer not only stimulates online sales but also drives foot traffic to physical stores, fostering a cohesive shopping experience that aligns with the omnichannel strategy. Overall, this example illustrates the essence of an omnichannel goal, which revolves around seamlessly integrating various channels to provide customers with a unified and convenient shopping experience.
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