How are Shopping ads created?

When a user enters a query, Google's system determines which ad appears based on the campaign and bid settings in Merchant Center.

When a user enters a query, Google's system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.

When a user enters a query, Google's system determines which ad appears according to keywords in Google Ads.

When a user enters a query, Google's system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How are Shopping ads created?


Explanation: The correct answer is **'When a user enters a query, Google's system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.'** This process involves Google's automated system analyzing the relevance of the product information stored in the Merchant Center to the user's search query. The system matches the query with relevant product listings based on attributes such as titles, descriptions, and categories provided in the Merchant Center. Additionally, the bid set in Google Ads influences the ad's placement and visibility. Advertisers set bids for their products, indicating the maximum amount they are willing to pay for a click on their ad. Google's system considers both the relevance of the product information and the bid amount to determine which ad to display for a given search query. This approach ensures that users are presented with ads that closely match their search intent while also maximizing the effectiveness of advertisers' bids.
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