How are potential new customers identified through a Performance Max campaign?

Potential new customers are identified through a Performance Max campaign primarily because it promotes a particular service or product throughout almost all Google Ads inventory in one campaign.Unlike other campaign types that might focus on specific channels or formats,Performance Max campaigns utilize Google's extensive ad inventory across various platforms,including Search,Display,YouTube,andmore.By leveraging A I,Performance Max ensures that the advertiser'sadsare shown to relevant audiences across these different channels,maximizing the reach and exposure of the advertised products or services to potential new customers.This broad coverage increases the likelihood of reaching users who might be interested in the offerings but haven't yet engaged with the brand,there by facilitating the identification and acquisition of new customers.