If you want to improve performance of video campaigns, what approach should you take with creative?

Use research-backed creative guidelines and iterate with experimentation.

Start with all-new video ad creative that's already working well for other platforms.

Run an experiment with existing creative and use whichever one performs best.

Continue running campaigns with existing creative and slowly introduce new variations.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you want to improve performance of video campaigns, what approach should you take with creative?


Explanation: The correct approach to improving the performance of video campaigns is to 'Use research-backed creative guidelines and iterate with experimentation.' This method involves leveraging established creative principles supported by research and industry best practices to inform the development of video ad content. By adhering to these guidelines, advertisers can create video content that is more likely to resonate with their target audience, capture attention, and drive engagement. However, simply following guidelines is not always sufficient; experimentation is also crucial. Through iterative testing and experimentation, advertisers can refine and optimize their video creative based on real-world performance data and audience feedback. This iterative approach allows advertisers to identify what elements of their creative content are most effective in achieving their campaign objectives, enabling them to make informed adjustments and improvements over time. By combining research-backed creative guidelines with ongoing experimentation and iteration, advertisers can continually refine their video campaigns to deliver better results, ultimately enhancing performance and maximizing return on investment. Therefore, the selected answer is correct as it advocates for a strategic approach that blends established creative principles with iterative experimentation to improve the performance of video campaigns effectively.
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