Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)
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Correct answer: Estimate the opportunity for increased sales during upcoming seasonal periods., Ascertain how different budgets will impact performance through insights gained..
Why this is the answer
Performance Planner is a forecasting tool that helps marketers plan their advertising spend. It can estimate the opportunity for increased sales during upcoming seasonal periods by analyzing historical data and market trends, allowing marketers to allocate budgets effectively for peak times. It also helps ascertain how different budgets will impact performance through insights gained, showing how changes in spend can affect key metrics like conversions and clicks. This allows for data-driven budget optimization. Reviewing the amount of spending for each keyword is a function of campaign reporting, not Performance Planner. Deciding on billing methods is an account setup function, not a budget planning feature of Performance Planner.
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