Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)

Estimate the opportunity for increased sales during upcoming seasonal periods.

Review the amount of spending for each keyword in a campaign over the past month.

Ascertain how different budgets will impact performance through insights gained.

Decide which billing method accomodates a particular account.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)


Explanation: Performance Planner provides valuable assistance to marketers in budget planning through two key ways. Firstly, it enables marketers to **estimate the opportunity for increased sales during upcoming seasonal periods**. By analyzing historical data and trends, Performance Planner can forecast the potential impact of adjusting budgets to capitalize on seasonal fluctuations in demand, helping marketers allocate resources more effectively. Secondly, Performance Planner helps marketers **ascertain how different budgets will impact performance through insights gained**. It simulates various budget scenarios and predicts their potential outcomes, allowing marketers to make informed decisions about budget allocation based on their specific performance objectives. These capabilities empower marketers to optimize their budgeting strategies, ensuring that resources are allocated efficiently to achieve the desired advertising goals.
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