A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

Bumper ads are ideal for remarketing with memorable, shorter video ads because they are non-skippable, six-second videos. This short, impactful format ensures your message is seen and reinforces brand recall, making them perfect for follow-up campaigns after an initial awareness push. Non-skippable in-stream ads are longer (up to 15 seconds) and while good for brand awareness, they don't offer the same concise, high-frequency impact as bumper ads for remarketing. In-feed video ads appear in feeds and require a click to play, making them less suitable for guaranteed impression remarketing. Masthead ads are premium placements on the YouTube homepage, designed for massive reach and awareness, not targeted remarketing.