What's a best practice to follow when creating a Performance Max campaign?

Avoid linking a Google My Business or Google Merchant Center feed

Use the maximum number of text, image, and video assets possible

Limit the number of ad extensions within an asset group

Establish conversion tracking after a campaign has been running for two weeks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s a best practice to follow when creating a Performance Max campaign?


Explanation: The correct answer option is **'Use the maximum number of text, image, and video assets possible.'** When creating a Performance Max campaign, it's essential to leverage a diverse range of text, image, and video assets to maximize the campaign's effectiveness. Performance Max campaigns utilize machine learning algorithms to automatically optimize ad placements across various Google networks, including Search, Display, YouTube, and Discover. By providing a wide array of assets, marketers increase the likelihood of their ads being displayed in formats that resonate most with their target audience, thus enhancing engagement and driving better performance. Furthermore, diverse assets allow the algorithm to dynamically test different creative combinations and formats, optimizing ad delivery to match user preferences and behaviors. This approach not only improves the overall effectiveness of the campaign but also ensures that advertisers capitalize on the full potential of Performance Max's automation capabilities. Therefore, incorporating the maximum number of text, image, and video assets is a best practice when creating Performance Max campaigns, enabling marketers to reach their audience more effectively and achieve their campaign objectives efficiently.
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