If you're building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

Video ad sequencing is designed to guide viewers through a series of videos in a specific order, allowing advertisers to tell a cohesive story or deliver a progressive message. When the goal is to grow brand consideration, reinforcing a message through this sequential storytelling is highly effective. It helps build deeper understanding and recall of the brand's value proposition, which is crucial for consideration. While driving actions (like website visits) is a potential outcome, the primary purpose of sequencing for brand consideration is not direct action but rather building familiarity and positive sentiment. Maximizing ad engagement is a broader objective, but sequencing specifically aims to reinforce a message to achieve that engagement in a structured way. Communicating multiple messages is possible, but the strength of sequencing for brand consideration lies in reinforcing a core message or narrative over time, rather than just delivering disparate pieces of information.