In video advertising, which of the following techniques should you apply to help people think or feel something?

Showcase discounts and sales to drive interest.

Convey multiple messages to resonate with the masses.

Humanize the story.

Avoid humor, as it's more subjective.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In video advertising, which of the following techniques should you apply to help people think or feel something?


Explanation: The correct technique to apply in video advertising to help people think or feel something is to **humanize the story**. Humanizing the story involves creating narratives that evoke emotions, connect with viewers on a personal level, and resonate with their experiences and values. By featuring relatable characters, real-life scenarios, or emotional storytelling, advertisers can elicit empathy, compassion, or nostalgia, prompting viewers to think deeply or feel emotionally engaged with the content. Humanizing the story adds depth and authenticity to the advertisement, making it more memorable and impactful. Unlike simply showcasing discounts or conveying multiple messages, which may appeal to rational decision-making or broad audiences, humanizing the story taps into the emotional aspect of consumer behavior, influencing perceptions and shaping attitudes towards the brand or message. Additionally, while humor can be effective in some contexts, it may not always resonate universally, whereas humanizing the story can evoke a more universal and profound emotional response. Therefore, applying the technique of humanizing the story is the correct approach in video advertising to evoke emotional responses and prompt viewers to think or feel something meaningful.
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