If you're running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

You should use core performance metrics.

You should use forecasting reach of your YouTube campaign alongside print ads.

You should use viewability with Active View.

You should use Brand Lift.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?


Explanation: The correct measurement solution to use when running a Google Video campaign with a consideration goal and wanting to measure the number of people who watched the video is **core performance metrics**. Core performance metrics provide essential insights into the performance of video ads, including metrics such as views, view-through rate (VTR), and unique viewers. These metrics help advertisers understand the reach and engagement of their video content, allowing them to assess the effectiveness of their campaigns in capturing viewers' attention and driving consideration. By using core performance metrics, advertisers can track key indicators of video performance and optimize their campaigns to achieve their consideration goals, whether it's increasing brand awareness, driving product consideration, or encouraging further engagement with the brand. Therefore, core performance metrics are the most appropriate measurement solution for evaluating the viewership of video ads and assessing their impact on consideration metrics within a Google Video campaign, ensuring that advertisers have the necessary data to make informed decisions and optimize their advertising strategies effectively.
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