What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)

The selection is correct because the Insights page streamlines performance evaluation by using AI to synthesize complex account data into digestible narratives, specifically by helping marketers identify drivers of a campaign's week-on-week and month-on-month performance to quickly spot trends without manual data mining. By surfacing shifts in consumer interest and search volume, the tool allows advertisers to see exactly what external or internal factors influenced their results over specific timeframes. Furthermore, it simplifies workflows by providing explanations to understand performance fluctuations in campaigns, which automates the diagnostic process of "why" a metric changed. Instead of investigating individual keyword or bid changes, the marketer can view an automated summary that attributes changes to factors like auction competition, seasonality, or account modifications. Together, these features transform the Insights page from a simple reporting table into a proactive consultant that highlights what happened and why it happened, allowing marketers to focus their time on strategic action rather than repetitive data analysis.