Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

Bumper ads and masthead ads

Non-skippable in-stream ads and masthead ads

Non-skippable in-stream ads and skippable in-stream ads

Bumper ads and skippable in-stream ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?


Explanation: The correct mix of awareness ad formats to use when the goal is to drive maximum reach on a minimum budget is **bumper ads and skippable in-stream ads**. Bumper ads are short, non-skippable video ads that are typically six seconds long and are designed to deliver concise and memorable messages to viewers. Despite their brevity, bumper ads can effectively capture viewers' attention and convey key brand messages, making them a cost-effective option for driving reach and awareness. Skippable in-stream ads, on the other hand, offer advertisers the flexibility to deliver longer-form content while still allowing viewers to skip the ad after a few seconds if they choose. This format is advantageous for maximizing reach on a budget as advertisers only pay when viewers watch at least 30 seconds of the ad or interact with it in some way, ensuring that ad spend is allocated efficiently. By combining bumper ads with skippable in-stream ads, advertisers can achieve a balance between capturing immediate attention with short-form content and engaging viewers with longer-form content, thereby maximizing reach and awareness while optimizing budget utilization. Therefore, selecting bumper ads and skippable in-stream ads as the mix of awareness ad formats aligns with the goal of driving maximum reach on a minimum budget, ensuring that advertisers can achieve their campaign objectives effectively and efficiently.
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