Mixing video ad formats is a good idea—you know that.But if your goal is to drive maximum reach on a minimum budget,what mix of awareness ad formats would you use?

The correct mix of awareness ad formats to use when the goal is to drive maximum reach on a minimum budget is bumper ads and skip p able in-streamads.Bumper ads are short,non-skip p able video ads that are typically six seconds long and are designed to deliver concise and memorable messages to viewers.Despite their brevity,bumper ads can effectively capture viewers'attention and convey key brand messages,making them a cost-effective option for driving reach and awareness. Skip p able in-streamads,on the other hand,offer advertisers the flexibility to deliver longer-form content while still allowing viewers to skip the ad after a few seconds if they choose.This format is advantageous for maximizing reach on a budget as advertisers only pay when viewers watch atleast 30 seconds of the ad or interact with it in some way,ensuring that ad spend is allocated efficiently. By combining bumper ads with skip p able in-streamads,advertisers can achieve a balance between capturing immediate attention withshort-form content and engaging viewers with longer-form content,there by maximizing reach and awareness while optimizing budget utilization.Therefore,selecting bumper ads and skip p able in-stream ads as the mix of awareness ad formats aligns with the goal of driving maximum reach on a minimum budget,ensuring that advertisers can achieve their campaign objectives effectively and efficiently.