You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

The selection is correct because the Action marketing objective is specifically designed for advertisers who prioritize measurable results, such as lead generation or sales, while focusing on maximizing CPA (Cost-Per-Acquisition) performance and efficiency. Unlike "Awareness" or "Consideration," which prioritize reach and engagement, an Action-focused campaign utilizes specialized formats like Video Action Campaigns (VAC) and automated Smart Bidding strategies—such as Target CPA or Maximize Conversions—to find users most likely to complete a specific valuable transaction. This objective allows the Google Ads algorithm to look beyond broad interest signals and focus on high-intent behaviors, ensuring that the budget is scaled toward the most efficient conversion opportunities across YouTube and Google video partners, thereby directly improving the overall return on investment.