The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

Actions

Views

Clicks

Impressions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?


Explanation: When the goal of a Google Video campaign is to grow consideration, the bidding solution should optimize toward **views**. Views represent a key metric for measuring engagement with video content and indicate that viewers have actively watched the ad, indicating an interest in the brand or product being promoted. Optimizing bidding toward views ensures that the campaign focuses on maximizing the number of times the video ad is watched by the target audience, thereby increasing the likelihood of driving consideration and brand awareness. Unlike actions, which may include various conversion events, and clicks, which may not always accurately reflect engagement with video content, optimizing toward views aligns with the specific objective of growing consideration by prioritizing audience engagement and interaction with the ad content. By optimizing bidding toward views, advertisers can effectively capture the attention of their target audience, deliver compelling messaging, and drive meaningful interactions that contribute to the overall success of the consideration-focused campaign. Therefore, selecting views as the bidding optimization target is the correct approach for achieving the goal of growing consideration in a Google Video campaign, as it emphasizes engagement and interaction with the video content, ultimately driving awareness and consideration among the target audience.

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